Mediterranean Chic: Your Guide to Nailing “Coastal Cool”

You’re lounging on a yacht, sipping a refreshing Aperol Spritz with bright blue waters stretching out before you. You’re relaxed and carefree, singing along to the Mamma Mia soundtrack. Life is easy, beautiful, and sunny. That’s the vibe we’re going for with today’s fashion trend: Mediterranean chic.

Coastal trends are always the rightful queen of summer style, but different coastal vibes are popular each year. In recent years, we’ve seen trends like disco coastal, coastal granddaughter, siren style, and Cali-cool. 2024 is showing the emergence of a vintage and timeless coastal style: Mediterranean chic. Also lovingly referred to as Mamma Mia fashion or “tomato girl summer,” the Mediterranean style pulls from the aesthetic of the Amalfi and Greek coasts to create a laidback, sun-kissed style.

If you want to feel like you’re on a sunny, relaxed European vacation right in your own living room, then you’ll love the vibrant colors and breezy textures of the Mediterranean style. Think flowy linen dresses, comfortable espadrille sandals, and cute straw hats that capture the essence of sun-drenched coastal living. So, whether you’re vacationing in Europe or wanting to brighten and freshen up your summer wardrobe, there’s nothing as timeless and chic as the Mediterranean aesthetic for summer 2024.

1. Embrace the breezy comfort of linen.

Linen is the best summer material. It’s lightweight, breathable, and effortlessly elegant, embodying the laidback luxury of coastal living. Soft and flowy, it’s like wearing a light sea breeze that makes you feel like you’re strolling along the coastline, even in your own city.

Opt for linen pieces in white or neutral to channel those dreamy Amalfi vibes. Earth tones like sand, olive green, and terracotta also reflect the natural beauty of the Mediterranean landscape.

Swap out structured work blazers for flowy linen jackets for a breezy, relaxed summer workwear vibe.

Or go for a breezy linen dress or light separates that will take you from beachside brunches to sunset soirees in a snap.

2. Flaunt gorgeous Mediterranean prints.

Mediterranean prints are vibrant and colorful while still having a muted and vintage feel. Porcelain white and blue patterns are a timeless style for the coquette-loving girl.

Or you can opt for bolder Moroccan-tile prints. 

Citrus-inspired patterns like lemons, oranges, and limes are perfect for a refreshing summer zing.

Yellows, reds, and oranges are also popular for summer 2024, reminiscent of the “tomato girl” style that’s popping up everywhere.

3. Lift your spirits with wistful white.

White is forever the color of summer and an instant mood-booster. White feels purposeful and put together, exuding effortless elegance like the whitewashed alleyways of Santorini.

An all-white ensemble is especially fitting for the sun-drenched shores of the Amalfi coast. Consider a white sundress or billowing blouse that offers comfort and relief in the summer heat. 

Embrace head-to-toe white for a fresh, clean look perfect for hot summer days. Crisp white linen pants paired with a breezy off-the-shoulder blouse looks purposeful yet casual.

A white, flowy maxi dress with delicate details is perfect way to stay cool on hot days. Plus, a stunning sundress will whisk your brain off to somewhere ethereal and vacation-worthy.

4. Incorporate the jewel of the sea: pearls.

No Mediterranean-chic look is complete without the ultimate ocean accessory: pearls. Pearls have long been associated with grace and refinement, evoking a regal yet feminine style.

Whether classic pearl studs or more contemporary designs, pearls add an understated glamour to your look.

Pearls are also one of the most versatile jewelry pieces. They transition flawlessly from sipping prosecco at a seaside café in Portofino to exploring the ancient ruins of Pompeii to a late-night dinner as the last of the sun sets behind the horizon.

Pearls and gold are a match made in heaven. Gold accents evoke the idea of a glimmering sun over the Aegean Sea, creating an effortless coastal vibe that will have you feeling fresh and bright no matter where your adventures take you.

5. Enjoy relaxed, flowing silhouettes.

Mediterranean fashion is about embracing relaxed silhouettes that let you move freely and comfortably. For summer 2024, say goodbye to restrictive clothing and hello to laidback luxury like billowy maxi dresses, oversized button-ups, and wide-leg trousers.

Opt for lightweight, natural fabrics like cotton, linen, and silk, which will keep you cool on even the hottest days.

Add some structure to the outfit with a belt tied around the waist or a wrap dress that accentuates your curves.

Pair billowing maxi dresses with espadrilles and sunglasses for an effortlessly stylish look all day and night.

6. Feel confident and natural.

The purpose of the Mediterranean trend is to enjoy the present moment and feel alive in the energy of the sun. That means confidence is your best accessory.

For makeup, light and natural is the way to go. Dewy skin, bronzed cheeks, and a pop of color on the lips offer a fresh, sun-kissed glow. And don’t forget the SPF!

For hair, tousled beach waves, effortless updos, and loose braids capture the carefree spirit of summer.

The goal of the overall look should be fresh, clean, and effortless. Mediterranean architecture and style reflect the environment’s natural beauty; in the same way, your clothes, makeup, and hair should accentuate your natural beauty.

Mediterranean chic 2024

Whether you’re strolling along the cobblestone streets of Capri or lounging in the sun in your backyard, the Mediterranean style is the perfect way to channel laidback luxury and simple sophistication this summer. So, slip on your linen dress and get ready to enjoy everything the summer has to offer. Start shopping for the hottest summer pieces here.

Photo Sources

• Linen 1, Linen 2, Linen 3, Linen 4
• Prints 1, Prints 2, Prints 3, Prints 4
• White 1, White 2, White 3, White 4
• Pearl 1, Pearl 2, Pearl 3, Pearl 4
• Oversized, Fabrics, Tie dress, Sunglasses
• Confidence 1, Confidence 2, Confidence 3, Confidence 4